After South Africans heard that Checkers ran two adverts in the London Evening Standard and The Sydney Herald showing off their value proposition, one of Woolworths’ main competitors, couldn’t help but laugh at the controversial ad.
Checkers does not have stores in Sydney, Australia or in London, England so this move has left some consumers confused as to why they ran the ad.
Checkers group head of marketing, Mike Middleton, reminded South Africans living in the region that Checkers is cheaper and not just selling groceries, but a better lifestyle.
Many online commentators are speechless about the problems facing South Africans such as the electricity crisis, crime and inflation rates.
‘caught’
Middleton further stated that the ad showed that the product was cheaper compared to Moët & Chandon, Coca-Cola, mature butt steak and laundry capsules at Checkers versus stores such as Marks & Spencer, Tesco and Waitrose in the UK, as well as Coles, Aldi . and Woolworths in Australia.
Wow, Woolworths is not taking this lightly.
Posting on their Instagram page, Woolworths couldn’t be more flattered.
They posted: “Chuckles. We all know who expats don’t like.
Some social media users agree.
Twitter reacts to Checkers international ad
Woolworths prices are also ‘rich’
With the cost of living rising, many consumers are trying to find solutions and stores that can save them money.
Woolworths trended earlier this month Survivor South Africa host and actor Nico Panagio’s tweet about food price increases at retailers being unreasonable and will lose customers if nothing is done.
“Dear @WOOLWORTHS_SA it’s been great with you – good quality (usually) but since you keep increasing the price (seemingly every week), you’ll see us less and less. I thought I should tell you because we’ve been in business for a long time, Panagio tweeted.
Consumers are not just complaining about Woolies but supermarket retailers in general.
Current reading: Woolworths prices are too rich for ‘Survivor’ presenter Nico Panagio, and tweeps agree