Leading Public Relations firm and Nigerian affiliate of global brand Porter Novelli, C&F Porter Novelli has appointed experienced Marketing Communications and Public Relations expert, Mimidoo Ucheagwu and experienced Management Support and People Professional, Abiola Arogundade, as Business Development Director and Executive Assistant / HR Lead respectively.
The duo is expected to help drive the brand’s next phase of growth, building on its legacy and reputation.
Until his appointment, Ucheagwu was the head of Corporate Communications and Sustainability with Grand Cereals Limited, while Arogundade was the Management Support Executive with SecureID Limited.
Ucheagwu and Arogundade have combined work experience of more than 30 years, and are expected to bring a wealth of experience to the C&F brand, exploring new business opportunities, expanding the current business portfolio and creating innovative business processes.
Commenting on the appointment, C&F Porter Novelli’s Head of Executive Office, Tony Ajero said: “We are delighted to welcome Mimidoo and Abiola to the C&F family. C&F is in the next phase of strategic growth and we believe that these appointments will help us strengthen and achieve this new trajectory , while creating and leading innovative businesses and transformative programs.
“C&F Porter Novelli is a leading reputation capital consultancy and we are known for our legacy of leadership that we hope to carry forward in this new phase. We look forward to exciting times as we continue to build and develop the C&F brand on the continent and globally,” added Ajero.
Reacting to the appointment, Ucheagwu said, “I am delighted to be a part of this journey. C&F is a renowned brand and I am proud to be a part of this new strategic thrust that will help consolidate its legacy and take it to greater heights.”
Arogundade added, “I look forward to working with C&F, especially as it has a strong history and I am excited to build on that legacy, leading to a greater future.”
The appointment is effective January 9.
C&F Porter Novelli is a trusted business advisor and leader in strategic communications with over 25 years of experience in West Africa.
It combines a deep understanding of the Nigerian and other West African markets, with 360-degree strategic communication skills and a commitment to standards of excellence to impact the most important clients.
The result is strong reputational capital that delivers measurable and competitive business results to clients through transparent actions.
As part of the Porter Novelli network with over 100 offices in more than 60 countries in the world, the brand partners with members across the continent, and has grown to become the hub of the West African network.