2023 is a great time to be alive when you see what the world has to offer in terms of technology.
There is a long list of gadgets that will be incorporated into our daily lives, as we become more dependent on the convenience they offer. IoT offerings will also see a lot of development.
Scott Belsky – an American entrepreneur, author and early-stage investor best known for creating an online portfolio platform, Behance, Inc – predicts that internet browsers will move from public to private, as web applications, communal browsing, and decentralized technologies grow. .
Belsky gave a prediction about the changes people can expect in 2023 and the next three to five years in a Twitter post.
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“Browsers are too common [and] antiquated for the future of collaborative, multi-faceted, and robust web applications. A new generation of dedicated browsers will emerge, redesigned for collaboration and higher performance web applications. As the main interface on top of the web, the browser will start to compete with plug-ins and apps,” he said.
AI and its unexpected implications
Belsky thinks that generative AI will have unintended implications for content marketing, education, and the battle for interface control. He says that AI will commoditize content marketing or SEO tactics, and usher in a new era of brand and influencer marketing. Each brand will flood the zone. But he added that in response, brands will launch communities for customers using platforms like Circle.
Belsky also predicts that highly Al-powered medical assistants will complement (and eventually replace) general practitioners. Correct. If Belsky is right, consulting a doctor can only be a patient and a robot that can diagnose and prescribe medicine.
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He also said that social media will evolve into an Al-curated-and-cut episode of our lives. “Like Netflix, we will set up live episodes that are shown as short/very short AI-edited daily or weekly episodes,” he said. The AI-editor will decide what is interesting, and Vanity metrics “make the cut”.
Content creators will ‘own the audience’
Knowledge community subscriptions are the new book, as unified tools emerge for “platformless creators” that allow content creators to have an audience, Belsky predicts.
This way, Belsky says, they will be able to keep their audience longer, thereby increasing their loyalty. He used the example of Good Inside – a parenting book by Dr Becky Kennedy that he called an expert-led platform, a community that provides parents with a new way of looking at and solving challenges at home.
Hyper-personalized experiences are disrupting traditional e-commerce and hospitality brands – and enabling an immersive era that works for you. This is probably one of Belsky’s most accurate predictions that we can come up with. Looking at the freedom of creativity that society now enjoys, the freedom of expression is becoming more and more vibrant. As such, the hyper-personalized items purchased that relate to lifestyle are on the rise.