Thailand’s Charoen Pokphand Foods Public Company (CP Foods), the country’s largest food exporter, is set to integrate blockchain technology into its operations, developing shrimp and other products to ensure freshness and quality.
For CP Foods priority is always to ensure that all products are guaranteed to be safe and of high quality for consumers.
The company says it is important to adapt to advanced technology by enabling blockchain traceability for accurate product and supply chain monitoring.
The company has started blockchain integration with fresh pork and chicken products.
Tapping into the Power of Blockchain
according to Oraparn MungmisriAssistant Vice President of the Center for Global Standards Systems:
“In 2023, we will do this for our portfolio of fresh shrimp and cooked food. The next step is to create blockchain-based traceability for all products in all categories in our portfolio.
CP Foods is a well-known company that provides ready-to-heat and ready-to-eat foods that can be purchased in many convenience stores and supermarkets in the United States and other countries around the world. .
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In 2015, CP Foods introduced an improved CPF Digital Traceability system using blockchain technology for many of its products in the past few years.
Now, with the planned integration of blockchain technology to the shrimp categorythis will boost consumer confidence and trust in the overall quality and safety of products that target mostly the Asian market.
Food Companies Support Green Business
The traceability system based on blockchain technology is further intensified by the collaboration of CP Foods with AXONS, a leading agricultural technology company in Thailand.
Blockchain technology has long been used in a wide variety of industries for security and speed including supply chain, procurement, banking, and sourcing, to name a few.
Traceability is an important factor to consider for many consumers today especially when it comes to food safety and sustainability issues.
The traceability system is easy to use. Consumers simply scan the QR code found on the packaging and then get all the information they need about the product.
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Other companies today place a lot of premium on green products. With an active traceability system, it is relatively quick and easy to track where the product has been sourced, and what kind of processing has been implemented from the source to the actual production and shipment.
In addition, through blockchain technology, other important information such as food safety and quality certification will also be quickly accessible to consumers.
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