Super Bowl Sunday was the third most-watched television event in history, with an estimated 113 million people watching the Kansas City Chiefs rally to defeat the Philadelphia Eagles.
The 2015 game between New England and Seattle on NBC held the record at 114,442,000 viewers followed by Super Bowl 48 in 2014 on Fox between Seattle and Denver (112,191,000).
Fox said Monday that the preliminary numbers include broadcasts on Fox and Fox Deportes as well as streaming on Fox and the NFL’s digital sites. The numbers are via Fast National Nielsen and Adobe Analytics data.
The final Nielsen data will be available on Tuesday.
This is Fox’s 10th Super Bowl since it first aired NFL games in 1994 and the second most-watched program in Fox Sports history.
It will also increase slightly over the 112.3 million average for last year’s Super Bowl. The Los Angeles Rams’ win over the Cincinnati Bengals was broadcast by NBC and Telemundo and aired on the Peacock and NFL digital sites.
According to Adobe Analytics, the Super Bowl’s digital feed averaged a record 7 million streams, an 18% increase from last year (6 million) and more than double the last Super Bowl on Fox in 2020 (3.4 million).
Rihanna’s halftime show averaged 118.7 million viewers, making it the second most watched in Super Bowl history. Katy Perry’s performance in 2015 still holds the highest mark at 121 million.
The average Spanish-language audience for the game was 951,000, which set the record for the most-watched Super Bowl game in Spanish-language cable television history. It is also the most-watched non-football show in Spanish-language cable history.
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