Leading direct selling company, QNET has joined forces around the world to celebrate World Social Justice Day, which is marked globally on February 20 by empowering entrepreneurs.
With a mission to empower individuals and promote financial independence, QNET in a statement by the Regional Manager for Sub-Saharan Africa, Biram Fall, said that it believes that creating opportunities for people to become entrepreneurs is a powerful step to build a fair and equal society. .
According to Fall, Despite progress in Nigeria, social justice remains an elusive concept for many. Poverty and unemployment continue to plague the country, leading to migration as people seek a better life. However, with effective social justice mechanisms, Nigeria can become a land of opportunity for all. A new report by the UK Home Office states that Nigeria is set to see the highest number of migrants to the UK in 2022, representing a staggering 686 per cent increase from the previous year.
He said: “By bridging the gap between the rich and the poor, QNET hopes to contribute to the fight for social justice and create a brighter future for all Nigerians. “We believe that everyone should have the opportunity to achieve freedom financially, regardless of background or circumstances.
“The Direct Sales model allows individuals to start their own business with minimal start-up costs and the support of a team of experienced entrepreneurs. This allows them to have a better future for themselves and their families.
Nigeria faces significant social justice challenges, including a 40 percent poverty rate, with rural areas and vulnerable populations, including women and children, disproportionately affected. Women and girls, in particular, face significant barriers to education, employment, and political representation. Furthermore, according to UNICEF, by 2021, more than 10 million children in Nigeria will not have access to education, and girls are more affected than boys. Furthermore, Nigeria has a large disabled population that faces multiple barriers, including difficulty accessing services and participating in society.
Direct Selling is a method that offers potential economic opportunities to Nigerians, especially individuals who are underrepresented in the traditional labor sector. Women and people with disabilities, in particular, can benefit significantly from the flexible nature of the Direct Selling industry. One of the main advantages of Direct Selling is its ability to provide income generating opportunities to individuals regardless of their educational background or previous work experience. In fact, according to the World Federation of Direct Selling Associations (WFDSA), in its annual report 2020-2021 “Worldwide, more than 125 million entrepreneurs earn income through Direct Selling”. “The global sales force is at 128.2 million independent representatives/distributors, an increase of 0.7 percent in 2020.
This number includes more than 70 million Independent Representatives who are actively working to build a direct selling business as a full-time or part-time career to earn additional income” (WFDSA report on DS results in 2021).
By offering a viable alternative to traditional employment, Direct Selling has the potential to promote social justice in Nigeria by creating more economic opportunities for underrepresented groups.
In addition to providing financial stability, Direct Selling also has the potential to reduce poverty and promote economic growth. Direct selling businesses are run by individuals working in the community, providing a source of income for families and small businesses. This helps support local economies and promotes entrepreneurship and self-sufficiency, reducing poverty and improving overall economic well-being.
Finally, Direct Selling can promote social justice by promoting gender equality and diversity in its workforce and marketing efforts. QNET, through the RYTHM Foundation (Raise Yourself To Help Mankind) initiative, is committed to empowering women and giving them opportunities to advance their careers and achieve financial independence. This not only helps challenge societal norms and promote gender equality but also provides an important source of income for women who may otherwise face significant barriers in the traditional labor sector.
Furthermore, As a business focused on developing micro-entrepreneurs, QNET understands that a better future starts with education and inclusion. Through the FinGreen program, the company strives to increase financial inclusion for individuals by learning skills, habits, and attitudes to help them make informed financial decisions. According to Mr. Fall “Achieving financial literacy is not only about achieving individual financial prosperity, but about developing a more just and equitable society, where all individuals have the same opportunity to achieve financial stability.” The company is committed to providing training, support, and resources empowering partners to succeed. This includes access to a variety of products, online marketing tools, and educational resources.
Social justice is a critical issue in Nigeria and requires sustained efforts by the government, civil society, and individuals. Direct Selling is a valuable tool to promote social justice and provide economic opportunity to individuals who are underrepresented in traditional labor sectors. Whether by providing financial stability, reducing poverty, promoting gender equality and diversity, or promoting environmental sustainability, Direct Selling can play an important role in promoting social justice and improving the lives of people around the world.