Leading blockchain platform Polygon has announced its latest collaboration with Mastercard to launch a Web3 accelerator program that aims to bring young music artists into the spotlight using Web3 technology and other blockchain-based innovations.
Mastercard is one of the largest payment processing companies in the world and is well known for its strong commitment to promoting emerging musical talent.
According to Polygon, the Mastercard Artist Accelerator program is set to start in the spring of 2023 with only five artists who can be musicians, DJs or producers, therefore, representing the various music industries.
Participants of this program will be equipped with the skills, tools and connections needed to establish a music career in the ever-evolving digital economy. It will also provide special invitations to shows, music project releases and other exclusive events in the industry.
Build And Promote Brand Via Web3
Through this blockchain-based program, artists will learn to build and promote brands using Web3 processes, such as printing non-fungible tokens (NFT), participation in virtual reality, for example metaverse, and the maintenance of a vibrant fan community. as is common practice with most blockchain projects.
“Web3 has the potential to empower a new type of artist who can develop a fan base, create a life, and introduce novel media for self-expression and connection on their own terms,” said Polygon Studios CEO Ryan Wyatt.
That said, it should also be noted that the Mastercard Artist Accelerator program is not limited to artists. Music fans will also be given access to a platform to learn and improve their knowledge about Web3 and its potential applications in the music industry.
Polygon Records Another Successful Collaboration
For Polygon, the Mastercard Artist Accelerator program represents just the latest success in collaboration with major traditional companies to promote the adoption of Web3 technologies. It’s no secret that Polygon is considered a good onboarding platform for traditional companies looking to invest in the blockchain industry.
In recent years, Ethereum scale solutions have created several strategic partnerships that have led to the adoption of Web3 applications such as NFTs or stablecoins by well-known brands such as Meta (Facebook), the Italian fashion giant Dolce and Gabbana, the American payment processing company Stripe, and the National Football League ( NFL), to name a few.
It can be said that the confidence of the industry giant in Polygon comes from the perfect network infrastructure and the market performance of the original token – MATIC – which ranks among the 10 largest cryptocurrencies based on market cap value.
MATIC price at $ 0.803 | Source: MATICUSD on Tradingview.com
MATIC tokens have always been a favorite investment asset due to the consistent adoption rate that comes from the various functions in the Polygon ecosystem. According to data from CoinMarketcap, the token is currently trading at a market price of $0.8033, having gained by 3.11% in the last 24 hours.
Featured Image: Exchange4media, charts from Tradingview.