With last week’s news cycle focusing mainly on the AKA Murders and the dire situation in Roodepoort that threatens the electricity supply for the region, most people seem to have breezed over the fact that Valentine’s Day was celebrated last week.
This is despite the best efforts of South African influencers who posted photos from a themed photo shoot to commemorate the day.
But why do influencers film Valentine’s Day?
Engagement
In the life of an influencer, content is king and commercial holidays provide the perfect opportunity to not only design themed content but earn sponsorships in the process.
We also live in an era where new traditions are being formed and platforms like Instagram are like digital photo albums. If you think about the platform, then you can think of the annual Valentine’s Day photoshoot as a tradition carried out by people who are part of a new culture.
Knowing that the Valentine’s day shot is coming is also another social media user to not only search for the picture but also criticize it.
LISTEN: Sandi and Kay discuss the influencers’ Valentine’s Day photo shoot and unravel the murders of AKA and Tibz
And that’s exactly what happened last week when a South African influencer published his top.
Mihlali Ndamase took Valentine’s Day
Creators like Mihlali Ndamase (@mihlali_n), Mandisa Jakavula (@mandznothot) and Naledi Mallela (@naledimofficial) are among those who created a debate about the concept of their own shoots.
While many feel that the criticism is harsh and the women do not receive as good feedback as they would like, people also forget that it is important for women who are in the business to earn money from all eyes. to him and all that he did.
Engagement is not measured by the number of compliments the creator receives and even if you don’t like what you see or don’t get the concept of the photoshoot, you still see it and feel it’s enough to give it your time and attention.
For example, Mihlali Ndamase. Since making her relationship public – and frankly even long before – her personal life has been subject to much social media chatter, inspiring her to nickname herself ‘hot topic’.
She drew inspiration from the photo that featured the concept of Valentine’s Day with a skirt made of glass from a newspaper.
And what do people do after they post those photos? He talked about it, at length.
God only knows what his engagement and reach stats look like on a regular day but during the month where he is; Injured her leg (and has kept people guessing about what happened), dead rumors of a break-up with a married boyfriend and people polarized with her Micheal Jackson-esque shoot, one can only imagine what her stats look like and what they mean. for him a professional.
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