Hegseth and right-wing outlets have blasted Budweiser for partnering with Mulvaney, a transgender actor who documented his transition on TikTok. In a social media post for Bud Light, Mulvaney promoted the beer during March Madness and criticized his lack of knowledge about sports. He then showed us a Bud Light can made with his face on it.
But the conservative uproar resulted in a boycott of Bud and financial consequences for the beer brand. Hegseth, filling “Jesse Watters Primetime,” told viewers that he was pleased to see the results for himself in the New York Yankees game with his colleague Will Cain at the weekend.
“There’s nothing more exciting than seeing a fridge full of untouched Bud Light, usually the best seller,” Hegseth said. “We all drink local IPA beer. So does most everyone else.”
But then hit the reality with Aaron Judge’s front run.
“Now I’m going to make a big deal about it, proud of the stand we’re taking, until the producers of ‘Primetime’ tell us that the local beer they’re drinking is actually theirs — Anheuser-Busch,” Hegseth said, referring to Bud Light. parent company. “No wonder I’m feeling a little funny today.”
Hegseth admitted that “we have lost this battle but we can win the battle against Big Busch.”
The company has tried to improve the reactionary ale-raising by apologizing and drowning the commercial in hackneyed patriotism. But it looks like Fox News and others will continue to foam at the mouth as the beer company’s small business becomes more inclusive.