The King of Asante, Otumfuo Osei Tutu II, has pledged his full support for initiatives and programs that create jobs for the Asanteman people and Ghanaians.
Asantehene made it known in the relaunch of the production of great tasting, quality Ghanaian beer, Star Beer, in Kumasi, where it was originally brewed in Ghana.
Assuring the Asanteman people, Otumfuo said that he will give his support to good initiatives and projects in Kumasi and Ashanti that will bring pride, joy and work to the people of the region to promote development in Ghana.
“Today, I am very happy, as an Asanteman, to revive this business that once brought pride and joy to the people of Asanteman. We celebrate this opportunity and look forward to the economic goodwill it will bring to us as a people”, he said.
The Asantehene, therefore, appealed to investors to take advantage of the calm nature of business in Kumasi and the Ashanti Region as a whole to open factories to boost business.
The Managing Director of Guinness Ghana, Helene Weesie, said: “Ashantis are known to be proud of their culture and royalty and appreciate brands that respect these values and prove it in their interactions with them. When we started brewing here, it was more than just a refreshing beer. It’s about making a connection to this city and its people”
“As we continue to execute our strategy to grow and expand Star Beer nationwide through sophisticated consumer insights and marketing, we retraced our roots and decided not to let go. I am happy to say that, Star’s relationship with Asanteman has stood the test of time and is now stronger than ever. now when we restart the production, in the Home of Star, where they have “, he added.
On his part, the Head of Beer at Guinness Ghana, Roland Ofori also said: “Star Beer is part of the culture and tradition of the city. In addition to revitalizing the Kumasi community since the 1960s, Star Beer symbolizes the optimism of everyday people in this region and that literally can be seen in the millions of bubbles sparkling in the liquid. Star Beer is not just a beer; it is part of Kumasi’s identity”.
Over the years Star Beer has been a popular choice among consumers in Kumasi and is often associated with casual occasions, good times, celebrations and social events in the city.
Brewed from locally sourced rich raw materials, Star Beer is now closer to consumers in Kumasi with millions of sparkling bubbles.
The excellent and award-winning quality of star beer has won 4 Awards at the prestigious Monde Choice Quality Awards with the most recent win in April 2022.
Source: Peacefmonline.com
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