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Netflix on Tuesday confirmed how it plans to crack down on widespread account password sharing in the US, the latest bid to lure more subscribers to the video streaming service amid its growth.
In an email to its 70 million US subscribers on Tuesday, Netflix said it would limit viewers of its programs to people living in the same household. Those who subscribe to Netflix’s standard or premium plans — which cost $15.50 to $20 a month — will allow other people living outside the home to use their passwords for an additional $8 a month, a $2 discount from the company’s standard. – plan alone.
The email doesn’t explain when the new rules will go into effect, but usually rolls out price increases and other service changes during the customer’s next billing cycle.
Customers can still watch Netflix while on the go. The company, based in Los Gatos, California, has more than 232 million customers worldwide.
The company recently rolled out new rules for password sharing in Canada.
The long-anticipated move, telegraphed by Netflix almost a year ago, seeks to end a practice that allowed the company to go unchecked for years while the streaming service attracted subscribers. At that point, management has little incentive to risk upsetting customers by canceling password sharing.
While Netflix seems far away, about 100 million people around the world get passwords from family and friends so they can download TV series such as Crown and movies such as All Quiet On The West Front. The password is funneled through Netflix’s paying customer base that generated most of the company’s $32 billion in revenue last year.
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