If you can’t make New Year’s resolutions, Mark Cuban has you covered.
On Sunday, the Dallas Mavericks owner told Bill Maher on the “Club Random” podcast that everyone over the age of 30 should read it every day. Otherwise, he is limiting himself and his career, he said.
“People 40 and over, even 30 and over, if you don’t read, you’re f—ed … because you’re not developing your mind,” Cuban said. “I tell my children… ‘Those who don’t read live one life, those who read an unlimited amount.'”
It turns out, Cuba is up to something. A 2016 study conducted by Yale University School of Public Health researchers found that reading 30 minutes a day helps. participants 50 and older live on average two years longer than their non-reading counterparts, regardless of health, wealth, gender and education.
Cuba itself is an active reader. In 2018, he told CNBC Make It that he reads four to five hours a day studying national and local news, email and technology research.
And it seems that the two old daughters of Cuba picked up an affinity for reading – or at least they were bribed into it. When they were younger, the two girls would be rewarded with “shoes or whatever they wanted” after reading a few pages, Cuban said. Then, the family can talk about what they read.
But Kuba said she had to use a different strategy for her son, now 13, who doesn’t like to read. Kuba worries that his son’s ambivalence toward books will “torture him in the long run” — until he realizes that his son learns in a different way.
“They use a lot of information [online], “Said Kuba. “The challenge is not much, are they learning? … The challenge for me is to understand how they learn.”
After noticing that his son took business concepts like gross profit and royalties from watching YouTube and TikTok videos, Cuban realized that the platform could be a parenting tool.
“[Tiktok] is the best parenting tool in the world because… [it’s] artificial intelligence is based on what you watch,” Kuba said on the podcast. “So if I want to know what my kids are doing, I just look at their TikTok feed.”
Register now: Get smarter about your money and career with our weekly newsletter
don’t miss:
Here are the ‘most overlooked’ skills young people need to succeed, say millennial therapists
Mark Cuban wants to buy more bitcoins, says gold investors ‘stupid’
