In a video of the meeting that has gone viral on social media, Idris Elba is seen proposing the idea of setting up a film studio in the west African country.
He notes that there is a lot of potential in filmmaking that lacks facilities. He also spoke about the importance of government policies to promote the film sector in Africa.
“We have studied the model of South Africa’s exceptional incentive package, and throughout Europe, obviously Greece, Morocco, these are all places that understand the value of the filmmaking dollar and have implemented this policy,” he said. said to the Ghanaian president.
The blockbuster actor revealed that he has a movie that he is shooting and would love to shoot some parts of the movie in Ghana. He said pre-production is set to begin in August, and principal photography will begin in December.
He also told the president of Ghana that he wanted this film to be a proof of concept. “It will be very useful for us to show and make an announcement to the world that Ghana is open for business, these are the steps, the policies are there and we are right, bring films to our country, and we are going to put our money where our mouth is.”
This new development comes less than a week after it was reported that Idris Elba is planning to build a film studio in Tanzania. Read the story here.
Idris, who has Ghanaian and Sierre Leonean ancestry, is keen to develop the film market in Africa. As such, he has starred in films that directly address several African struggles including, Beast of No Nation and Mandela: Long Walk to Freedom. Also, Universal Pictures is filming Beast in South Africa in 2021, with Idris as the lead actor.
The potential of the African market is a subject that cannot be avoided as it continues to use the platform to highlight this topic.
He spoke about the enormous market potential of Africa in a fireside discussion at the 2022 US-Africa Leaders Summit in Washington DC, saying that its status as the fastest growing market in the world creates a new wave of innovative companies to be established.