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How Many Americans Are Spending Halloween 2021?
A countable 65 Americans will celebrate Halloween or participate in daily activities this year, up from 69 in 2020 and the same 68 in 2019 before the pandemic.
After Christmas, it is the second largest business holiday in the United States. Pop-up shops like Spirit Day make a killing in costume sales, and Party city year-rounders will expect to bag a quarter of the total annual revenue throughout the season alone.
And not just the costumes. Pumpkin patches, corn mazes, and scary pic month-long binges measure the norm for the current year – or at least, they used to be. However, despite the ongoing coronavirus pandemic, almost one hundred and fifty million Americans still intend to participate in the day’s celebrations, which also means a hole in their wallets.
This year’s Halloween client payments are expected to reach an incomparable height of $10.14 billion, up from $8.05 billion in 2020, consistent with the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights & Analytics.
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