Ghana’s leading total beverage company, Guinness Ghana, has announced the launch of Gordon’s Pink berry, a pink flavored spirit with raspberry sweetness.
This exciting addition to the Gordon range offers a delicate fruity sweetness of pink berries combined with the crisp freshness of juniper.
Gordon’s Pink Berry is a response to the growing demand for a light and versatile spirit among young Ghanaians looking for quality and substance in their beverage choices.
Commenting on the launch of the Gordon’s Pink berry flavored spirit drink, James Boakye Sarfo, Commercial Director at Guinness Ghana, said: “We know that the color pink has been associated with femininity, but with Gordon’s Pink Berry, we want to challenge that notion and offer a new color. We believe that pink is a color that transcends gender. So is Berry Gordon’s Pink for progressive and open-minded people who believe pink is bold, sweet, friendly and inviting. To this end, we encourage Ghanaians to #PinkDifferently.”
“We invite Ghanaians to #PinkDifferently, to approach social interactions differently and encourage them to enjoy Gordon’s Pink Berry in a unique way. It’s all about experiencing the world of pink in your own way”, he added.
Michael Acheampong, Marketing Manager, Innovation at Guinness Ghana said: “We are delighted to launch the Pink Gordon berry and bring the exciting, fun and stylish world of pink to Ghanaians.”
Gordon’s Pink Berry is created with a flavor profile to balance Gordon’s freshness with fruity flavors and hints of quality to provide a new and exciting experience.
“The result is a balanced and flavorful drink that is perfect for any occasion. Whether you like to drink it neat or mixed with Hibiscus Tonic Water and dash of Strawberry, Gordon’s Pink Berry is a treat for the taste”. He noted
Gordon’s Pink berry was launched during this year’s Shades of Love in Kumasi. The lavish launch event saw a host of celebrities, influencers and consumers come together to celebrate the newest addition to the Guinness family of Ghanaian drinks.
Likewise, Gordon’s Pink Berries should not be sold to anyone under 18 and pregnant women. The suggested retail amount for Gordon’s Pink Berry in 75cl is GHS 80, and 20cl for GHS 25.
Source: Peacefmonline.com
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