Premium Beer brand Guinness is proud to announce the successful completion of its Dear Football Fan campaign.
Launched in November 2022, the campaign aims to celebrate and connect with football fans across Nigeria through a series of weekly trivia, digital events and, activations that bring together fans, superfans and, celebrities.
The campaign was a huge success, with 7.7 million football fans participating in this week’s respected football fan questions on social media and a unique reach of over 31 million on social media across all campaign events.
The highlight of the campaign is the Guinness Dear Football fan match, where the winners share footage from the EPL game Chelsea vs. Manchester City on social media to announce the best football experience of a lifetime.
Live at Stamford Bridge Stadium on January 5, 2023, the winners of The Dear Football fans demonstrate how Guinness holds the hands of football fans in moments of heightened emotion and celebration to create a brighter experience for all.
Speaking about the campaign, Mark Mugisha, Marketing and Innovation, Director “At Guinness, we believe that football brings people together and creates a sense of community, and we are happy to be part of that experience.”
“Guinness is grateful for the support and participation of all football fans who made the Dear Football Fans campaign an unforgettable experience. We look forward to celebrating and connecting with even more football fans in the future.
Keep up with more Guinness excitement by following @GuinnessNGR on Instagram and Twitter or Guinness Nigeria Facebook. You can also join the conversation with #DearFootballFans on social media.