Pop Central TV has partnered with Guardian Nigeria to cover the 2023 Nigerian general elections.
The first partnership will see Guardian Nigeria and Pop Central provide live broadcast coverage of general elections in all 36 states.
General elections are scheduled to be held on January 25, 2023, for the president and the national assembly, and on March 11, 2023, for the governor and the state assembly.
Journalists from The Guardian will call in on Pop Central Live TV and provide live updates on various election-related events across Nigeria.
This collaboration aims to combat fake news, provide accurate election information, and provide accurate accounts of election-related events.
“The Guardian is partnering with PopcentalTV for this election because of the interest many young Nigerians have in the 2023 general elections,” said Bunmi Amosu, Head of Guardian Digital.
“We see this partnership with Popcental TV as strategically important to our goal of accurately informing the public as we are a legacy news platform that is constantly innovating and evolving.”
Amosu added that both organizations want to satisfy their core audience while executing a broad strategy to attract younger readers to print and digital channels.
He assured that this collaboration will not only produce quick and accurate results but also aims to provide unbiased reporting during and after the election season.
Tune in to Poll Up election show on Channel 189 on Dstv to watch Pop Central’s live coverage of the general election from 8am to 8pm. on election days.
The Guardian TV will also have live coverage of the Election on its Youtube channel.