In an effort to improve financial inclusion infrastructure, Fidelity Bank Ghana in partnership with Ghana Post has launched a new version of the popular Ghana Post agency store.
The revamped agent points, called Agency Plus, are located in major Ghana Post offices across the country and are designed to offer a better customer experience as well as a range of Banking services to the Bank’s customers. This was seen during the official launch ceremony held at the Agency Plus point in Accra New Town.
Fidelity Bank’s partnership with Ghana Post began in 2019 as part of the Bank’s efforts to expand the scope and reach of the agency’s banking network.
This led to the establishment of 35 special agent points across the country so that more Fidelity Bank customers and the general public can access a bouquet of basic banking transactions such as account opening, cash withdrawal, cash deposit, balance enquiry, mini statement, cardless. transactions, fund transfers, utility bill payments, and top-up airtime at the nearest community post office.
The Bank together with its partners in Ghana Post began to review and modify the point model of Ghana Post Agents to improve customer service experience.
Elaborating more on the newly launched Agency Plus points, the Director of Channels and Sales at Fidelity Bank, Godfred Attafuah explained that while the existing agent points have been designed to be transactional, the Agency Plus points have been redesigned to serve customers better. an experience similar to that of a standard Fidelity Bank Branch.
He also stated that the new Agency Plus points will offer 13 additional banking services including check cashing, prepaid and debit card issuance, PIN reissuance, loan processing, and personal investment processing.
The Managing Director of Fidelity Bank Ghana, Julian Opuni reaffirmed the Bank’s commitment and readiness to partner the same organization financially. He emphasized, “At Fidelity Bank, the financial inclusion agenda is very dear, because we believe that easy access to relevant banking and financial services is the key to creating economic opportunities, reducing socio-economic inequalities and unlocking the enormous potential of the local economy. .
We are passionate about absorbing Ghanaians from all walks of life, into the Banking sector so that no one is left behind and one of the best ways to achieve this is to partner with forward thinking organizations such as Ghana Post who share the same focus.
Bice Osei Kuffour, Managing Director (MD) Ghana Post Company Limited who also spoke at the launch event, commended Fidelity Bank Ghana for its commitment to sustainable financial inclusion. He added that his outfit is happy to be a part of the strategic partnership and gives its full support to the growth and sustainability of the partnership.
He said, “Just as Fidelity Bank has found Ghana Post to be a reliable landlord and partner, we must also state that we have benefited from the partnership. For every Ghana Post location where Fidelity Bank operates an agency, there is a prominent facelift in the office As we continue with this mutually productive partnership, we hope that in the future, they will expand their operations to cover all of our more than 300 locations, thereby bringing a convenient banking experience to more villagers and small indigenous. business.”
On his part, the Director of Payment Systems at the Bank of Ghana, Dr. Amedeku Settor stated the importance of the financial inclusion agenda for the economic fortunes of the country. He commended Fidelity Bank for its efforts to accelerate this and urged other institutions in the financial sector to emulate Fidelity’s initiative. He also praised Ghana Post for partnering with Fidelity and using its wide network to increase convenient access to financial services.
After the launch event, nineteen (19) Plus Points Agencies are active. These are Agogo, Tepa and Offinso in the Ashanti region; Kenyasi and Wenchi in Bono and Ahafo regions; Agona Swedru, Dunkwa and Winneba in the Central region, Enyinasi, Asankragwa and Sefwi Bekwai in the Western North region, Asamankese, Mpraeso, Begoro and Kibi in the Eastern Region; Except in the Oti region; Aflao and Kpando in the Volta region; and Cantonment and New Town of Accra in the Greater Accra region. More Agent Plus Points will be opened in other Ghana Post locations during the year.
Fidelity Bank was the first to launch the agency banking model in Ghana in 2013. From a pilot project of about twenty four (24) agents, the Bank can now boast of an Agent network of about 5000 Agents currently serving close to one million uniques. customers.
Source: Peacefmonline.com
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