Donor Acquisition and Marketing Manager: MSF

Major: Fundraising

Destination:

The Donor Acquisition and Marketing Manager (DAMM) plays a key role in the strategic, planning, development, maintenance and monitoring of donor acquisition campaigns, activities, and operations in alignment with organizational goals. The role is also responsible for managing advertising campaigns and activities across television, radio, print, out-of-home, digital, mobile, and other marketing channels.

ACCOUNTABILITIES

Strategy, Planning and Organization:

• Responsible for developing, planning, implementing and evaluating defined objectives in relation to the donor acquisition strategy, with the right mix of acquisition methods, marketing channels and target groups.
• Manage the overall mix of acquisition campaigns to ensure sustainability and maximize return on investment.
• Develop an annual acquisition plan and budget for approval in conjunction with the wider Fundraising plan and budget.
• Ensure that the acquisition program is integrated into the organization’s campaign and wider communication objectives.
• Oversee the donor journey from acquisition to retention, and identify and coordinate activities that optimize recruitment, payment, and the overall online and offline donor experience.

Marketing:

• Responsible for project managing advertising and campaign activities in acquisition and marketing channels.
• Develop and manage marketing activities for new donor acquisition such as annual program of press inserts, direct mail, DRTV, telemarketing, digital campaigns, and online/offline lead generation activities.
• Coordinate and manage investments in acquisitions in case of emergency campaigns to drive growth.
• Develop, implement, and manage coherent donor or marketing communications across channels, as needed, as well as planning, material development, and relationships with creative agencies.

Results and Quality Orientation: Reporting, analysis, budgeting and planning:

• Responsible for budget planning, optimization, reporting and follow-up of defined revenue sources driving acquisitions to achieve sustainable return on investment.
• Provide regular analysis and reporting against all program objectives and ensure activities and campaigns meet defined targets.
• Regular review of all fundraising marketing assets, supported by the communications team, for consistency and brand and positioning alignment.
• Coordinate attrition, non-payment rates, cancellation rates, and lifetime value reviews and analyzes with Donor Loyalty and Retention Managers and Business Intelligence analysts to determine acquisition investment strategies.

People management:

• Manage all direct reports in accordance with MSF SA HR policies to meet Fundraising and Office goals and targets and individual performance plans.
• Support the National Face Manager in developing their plans and budgets, ensuring continuous development and integration with the acquisition strategy, including performance tracking across channels, suppliers, teams, and campaigns.
• Ensure that people resources in the Acquisition Program are managed effectively, specifically to ensure recruitment, probation, and fixed-term contracts meet the Program’s resource needs, and leave, flex hours, and TOIL, are approved appropriately.

Cooperation and Cooperation:

• Ensure that the acquisition plan is integrated with the work of the Digital Marketing Manager and the team.
• Work closely with the head and/or senior manager of each fundraising sub-unit to drive an integrated approach to fundraising initiatives and maximize overall impact on the target market.
• Support the National Face manager to integrate team culture and teamwork dynamics into the team.

Organization and Compliance:

• Ensure good governance of MSF SA’s fundraising program in compliance with government regulations and rules, MSF policies and contractual obligations.
• Comply with banking and financial services guidelines and procedures as required.
• Comply with GDPR and PoPIA requirements for acquisition and marketing strategy and operations.

Initiatives and Innovations:

• Identify and evaluate new fundraising opportunities through testing new ideas and agencies, creative thinking, constantly pursuing new developments in the fundraising and broader marketing environment.
• Maintain contact with professional bodies and other charities, other MSF offices to identify and evaluate new fundraising opportunities.

Knowledge, skills, experience

Important:

• Marketing, Fundraising or other relevant higher education qualifications.
• At least 5 years of experience in developing, driving and evaluating donor/supporter acquisition investment strategies that leverage multiple marketing channels to maximize ROI and support program diversity.
• Demonstrated fundraising skills, creativity, analysis and experience, including the ability to identify opportunities and implement innovative solutions.
• Experience in direct marketing, including: F2F, telemarketing, direct mail, digital marketing and mass media.

Competence:

• Commitment to MSF principles (L2 initially), Analytical Thinking (L3), Results Orientation and Quality (L3), Planning and Organizing (L3), People Management (L4) and Cooperation and Cooperation (L3)

Salary details are as follows:

• Basic salary: R48 321, 67 plus Benefits

Commitment:

• Length of commitment: The contract is fixed for 1 year with the possibility of renewal

Closing date: 17 | March 2023

Start date: 01 | April 2023.

Please note that only selected candidates will be contacted.

Persons with disabilities are encouraged to apply.

Applications should be directed to: [email protected]