Walt Disney Co. launched the first changes at the theme park since Bob Iger returned as chief executive in November, canceling some of his previous jobs.
Customers at the Disneyland resort in Anaheim, California, will be able to access photos taken on rides for free instead of paying for a photo pass starting February 4. The company also offers more Disneyland tickets at the lowest rate, which is $104 per day.
At the company’s Disney World resort in Orlando, Florida, guests with annual passes will now be able to enter the park after 2 p.m. without first getting a reservation. The exception is weekends at Magic Kingdom parks. Guests staying at Disney hotels will get free self-parking, the company said Tuesday. Guests who purchase the Disney Genie+ service will also receive digital downloads of attraction photos.
Under former CEO Bob Chapek, Disney raised ticket prices and introduced a new reservation system that angered many longtime visitors. Chapek, who previously ran the park division, is known for getting more money from fans. Under supervision, the company invests in new attractions, such as a star wars-theme hotels and so on Guardians of the Galaxy roller coaster in Florida.
The company said the change was in response to comments it heard from customers.
“While this doesn’t resonate with everyone, these changes will increase flexibility and add value to the guest experience,” Disney park chief Josh D’Amaro said in a blog post.
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