The easing of the Covid pandemic in many parts of the world is helping to put people in a festive mood, industry leaders said on Wednesday, driving 2022 Champagne sales to a record high of six billion euros.
A double increase in revenue – from 5.5 billion euros in 2021 – also thanks to having moved further up-market with pricier vintage Champagnes, said the industry association Comite Champagne.
Sales figures
By volume, Champagne sales rose just 1.6 percent to 326 million bottles.
French sparkling wine is not associated with celebration.
In 2022, “it will naturally accompany consumers around the world as they rejoice at the end of the lockdown and rediscover the taste to celebrate, to go out, to travel,” said David Chatillon, Co-President of Comite Champagne.
Sales have cratered to 244 million bottles in 2020 during a pandemic lockdown.
Exports continued to rise, rising 4.3 percent in volume to 187.5 million bottles, but domestic sales fell 1.7 percent.
Champagne exports now account for 57 percent of sales, up from 45 percent ten years ago.
The end of exports to Russia had no effect as the market was less than two million bottles per year.
READ NEXT: This is why hangovers are worse for some people than others