The world first caught wind of the e-commerce giant Amazon’s first inklings of NFT exploration less than three months ago. But it looks like the next three months are going well, as rumors continue to swirl around Amazon’s expected NFT market.
Will it be the biggest consumer brand to enter the space to date? Could your entire shopping experience change forever? Or just another short-term ‘hype’ builder for a brand that isn’t about a long-term vision?
We don’t have all the answers, at least not yet – but let’s take a quick look at what we know now and what the future holds in NFT engagement for these companies.
Amazon New Market
Just two months ago, our team covered the details of the first report that appeared on the matter, detailing that the game was the area of greatest interest. This one-size-fits-all e-commerce giant almost makes the news feel ‘not quite real.’
However, more details have now surfaced this week that explain that Amazon’s NFT market could reach the market in early April (yes, less than two months away) – the outlet Blockworks has released a report, citing an unnamed source. case.
In addition, several reports (including Blockworks) claim that NFT can be leveraged in customer delivery which could easily prove to be the biggest ‘utility’ play on NFT to date; and Amazon even reportedly has an interest in creating its own private blockchain.
The company is an absolute mammoth, and it is almost surprising that the company is so fast in this initiative (if there is a platform launch for this program next month).
Amazon (NASDAQ:AMZN) could be the next big name to get into the NFT space. | Source: NASDAQ:AMZN on TradingView.com
The Greatest
There are already initiatives from companies like Reddit and Starbucks – both of which use Polygon’s whitelabeling solution to onboard consumers seamlessly – but if emerging reports are true, Amazon could take NFT’s involvement and utility above.
Furthermore, while Amazon is holding off on the integration of crypto payments on its platform at any rate, this year may change, as CEO Andy Jassy said that “expect (s) that NFTs will continue to grow significantly” and “maybe” if Amazon integrates crypto payments in the future.
Earlier in the year, we saw Amazon launch a partnership with Avalanche – although it remains to be seen if Avalanche will continue to be the blockchain of choice for this next initiative.