Gilbert Aggrey, popularly known as “Abeiku Santana,” has obtained another Master’s degree from the University of Ghana Business School in Marketing Strategy.
Santana is a well-known experienced professional with extensive knowledge in various fields of media, public relations and marketing including relationship marketing, brand strategy, social marketing, strategic management and marketing research.
During his studies at UGBS, Abeiku Santana continued the trajectory of developing a keen interest in the hospitality industry and its dynamic nature.
He conducted a study on service quality and hotel performance after COVID-19, which received significant attention.
The study aims to explore how service quality affects hotel performance after the COVID-19 pandemic, an important issue in the hospitality industry.
In addition to his Masters in Marketing Strategy from the University of Ghana Business School, Abeiku Santana also holds a Masters in Tourism and Hospitality Management from the University of Cape Coast and a Post Graduate Diploma in Public Administration from GIMPA.
Santana’s education in marketing and hospitality management has given him a unique perspective on the hospitality industry, allowing him to approach challenges with a holistic point of view.
Recently, the University of Cape Coast honored Santana for his role in promoting the institution on various platforms.
This recognition is a testament to his dedication to the profession and commitment to advancing the hospitality industry.
Santana’s Master’s degree in hospitality management has given him a deep understanding of the complexities of the hospitality industry, including operations management, service quality, and customer experience.
His education, coupled with his extensive experience in marketing and entrepreneurship, has made him a thought leader in the industry.
This milestone, coupled with his extensive experience, has equipped him with a unique skill set, making him a valuable asset to the hospitality and marketing industry.
The ace media practitioner, speaking on the sidelines of the graduation, was excited about the final milestone and thanked everyone who helped in the successful completion of the program.
“First of all, I would like to express my gratitude to the Almighty God who has blessed my life, secondly, my wife who has guided me in my other educational journey, as well as my family and friends.
“I hope that this latest educational award will help me increase my company’s contribution to Ghana as I aspire to become one of the global expert consultants in media, marketing, tourism, and hospitality,” said.
About Abeiku Santana
Abeiku Santana has had an illustrious career in the media space spanning over two decades and is arguably the most iconic media personality in Ghana.
He was inducted into the Chartered Institute of Marketing Ghana (CIMG) in 2008 and is a member of the International Association of Travel and Tourism Professionals (SKAL), the Union of Tour Operators of Ghana, the Advertising Association of Ghana, among others.
Some of the awards include 2021 Radio and Television Personality of the Year, TV Male Entertainment Show of the Year (2018–2019, 2016), Ghana Entertainment Awards USA Best TV Male Personality (2019), and Young Entrepreneur Award for Male Celebrity Entrepreneur of the Year.
Others include Event Male MC of the Year, The Mfantseman Heroes Award (2015), MICE Africa 2018, EMY Africa Special Recognition Award for Tourism Promotion and Marketing (2020, Kaya Tours), and Ghana National Tourism Awards, Tourism Media Personality of the Year 2021, organized by the Ghana Tourism Authority.
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