In this galaxy—and only about 20 years ago—the marketing team behind Chilean beer Cerveza Cristal had a clever and bizarre idea. The brand edited advertisements for the beer directly into television broadcasts of the original Star Wars trilogy. Instead of…
Logo of Aramco, officially the Saudi Arabian Oil Group, Saudi petroleum and natural gas company, seen on the second day of the 24th World Petroleum Congress at the Big 4 Building at Stampede Park, on September 18, 2023, in Calgary,…
Erica Williams wants the accounting industry to know that there’s a new sheriff in town, and she’s rolling up her sleeves to deal with what her organization has called a “completely unacceptable” rate of accounting errors. Williams is an outsider…
Elon Musk at a Tesla Motors press conference at the 2009 North American Auto Show. James Leynse | Corbis Historical | Getty Images The term “collectible vehicle” might conjure up images of an elegant convertible from the 1930s, or maybe…
Boeing has acknowledged in a letter to Congress that it cannot find records for work done on a door panel that blew out on an Alaska Airlines flight over Oregon two months ago. “We have looked extensively and have not found any…
Parker Harris, a co-founder of Salesforce, speaks during a keynote at the company’s Dreamforce conference in San Francisco on Sept. 12, 2023. Marlena Sloss | Bloomberg | Getty Images Each year, Salesforce updates its V2MOM, a planning document laying out…
On November 18, 2021, Vijay Shekhar Sharma took to the stage at the Bombay Stock Exchange, wiping away tears as he addressed the crowd. His company, One97 Communications, had just completed India’s largest IPO ever, raising $2.4 billion and vaulting…
Investors can still find names with plenty of upside potential, even as stocks leap to fresh highs, according to Bank of America. The firm named a slew of companies this week that analysts say have room to run. CNBC Pro…
Tesla rival Rivian faced a make-or-break moment this week as it unveiled its latest model, the R2 SUV. Judging by its soaring shares, things went well. Since the Thursday event, the market value of the Amazon-backed electric-vehicle maker has jumped…
Alabama Republican Sen. Katie Britt is under fire for using what appears to be a sex trafficking victim’s experience from the early 2000s to condemn President Joe Biden and his border policy. Britt gave the GOP rebuttal to Biden’s State…