Fidelity Bank Launches 5-Year Gender Plan To Promote Gender Inclusive Banking | Business News

Ghana’s largest indigenous bank, Fidelity Bank Ghana, has launched a 5-year Gender Action Plan to promote gender inclusion in accessing financial services. This plan aims to position the bank as a benchmark for gender inclusive banking in Ghana.

The Bank, in partnership with AfricInvest and BIO Invest, has engaged Value for Women, a specialized advisory firm that works with global organizations to promote gender equality, to develop a 5-year Gender Action Plan that translates the Bank’s commitment into action.

Through this commitment, Fidelity Bank will improve the design of its products and services to ensure that they meet the financial and non-financial needs of women and men in Ghana. In addition, the Bank will consciously ensure fair representation of men and women at all levels in the organization.

Speaking about the 5-year gender action plan, Fidelity Bank’s Managing Director, Julian Opuni, explained: “As a responsible bank, we believe that gender inclusion is integral to building a sustainable business and a fair economy. Over the years, Fidelity Bank has supported businesses, especially SMEs run by both men and women. This five-year plan we adopted, however, will be a game changer for the bank and significantly contribute to efforts as a country to achieve the SDGs, especially SDG5 on Gender Equality.”

Mr Opuni said the action plan was developed following a holistic 360-degree gender diagnostic process to assess the current status of gender inclusion at Fidelity Bank and opportunities to improve practices, as well as a series of collaborative workshops with senior management and executives.

“I believe that this initiative has the potential to be a key differentiating factor for our bank, positioning us as a gender-inclusive Bank for our employees and customers while improving our business performance,” he said.

“It has been an inspiring experience to work with Fidelity Bank Ghana as they begin their journey towards greater gender inclusion”, said Rebecca Fries, Co-Founder and CEO of Value for Women. “From the beginning it has been clear that the Bank has strong ambitions on this front, and through its visionary leadership strives to set an example for gender inclusive practices in the financial services industry. The gender action plan lists a holistic vision to support women as leaders, entrepreneurs, and employees along with ensuring the Bank providing a workplace that allows all staff to grow and develop We look forward to supporting the Bank over the next five years as it continues to implement its strategy.