The “GIVE IT A SHOT” campaign goes beyond boundaries and spreads happiness
SHENZHEN, China, December 29, 2022 -/African Media Agency(AMA)/- vivo, is the Official Smartphone and the only Official Sponsor of the FIFA World Cup Qatar 2022
in the smartphone industry, playing an integral role in connecting people around the world through the global campaign “GIVE IT A SHOT” in the quadrennial tournament.
Over the past month, fans have been enjoying exciting football matches at the FIFA World Cup Qatar 2022with 32 teams competing to make it to the final on December 18, winners Argentina beat France to claim their third FIFA World Cup..
During a difficult year when people are facing challenges around the world, vivo’s partnership with FIFA is helping to transcend borders and bring people together to share happiness and build connections. The campaign was launched in waves to ensure football fans around the world share the unforgettable moments and passion of the 2022 FIFA World Cup Qatar..
Successful campaigns spark creativity around the world
During the tournament, vivo, a leading global technology company, helps people spread happiness and foster a sense of togetherness for soccer fans who want to capture the joy of a great game and special moments with friends, family, and loved ones.
The first wave of #vivoGiveItAShot gives the 10 most creative participants a chance to win a vivo phone and a soccer ball. It involves fans posting photos or videos with vivo or football elements on their Instagram account using #vivoGiveItaShot. The second wave started on November 14th and will end on December 31st. During this period, participants are encouraged to share moments to celebrate with a special vivo filter and #vivoGiveItAShot on TikTok to win exclusive vivo or FIFA merchandise. Click here to learn more about the #vivoGiveItaShot campaign. In addition, vivo collaborated with street soccer player and influencer Jack Downer on the #vivoGiveItaShot and #vAreHereToShare campaigns for fun offline TikTok street challenges and cross-border conversations. Watch Jack’s street challenge TikTok video here.
Furthermore, vivo also has a Fan Photographer Program that invites special guests to watch the FIFA World Cup Qatar 2022. live in the stadium for a once-in-a-lifetime opportunity to enjoy the match closer than ever.
The power of togetherness creates an unforgettable festival
Combining the passion of football and music, vivo connects global football fans through the FIFA Fan FestivalTM. DJ Khaled Mamdouh and DJ Cosmicat—two well-known DJs from the Middle East—showcased thousands of soccer fans for four days during the FIFA World Cup Qatar 2022.. DJs, accompanied by flag dancers, play classic hits and sublime remixes to hype up the crowd, take the atmosphere to the next level, and bring fans together through the power of music and passion for football.
In addition, playing a key role in the successful hosting of the tournament, vivo is providing industry-leading flagship smartphones to the FIFA World Cup Qatar 2022. staff to assist their work with advanced technology during the event.
“As the Official Smartphone of the FIFA World Cup Qatar 2022, we are proud of the important role we played in the success of this historic sporting event. Our collaboration with FIFA helps connect fans around the world,” said Spark Ni, Senior Vice President and Head of Marketing at vivo. “Using social media channels to break down barriers, FIFA World Cup Qatar 2022 The campaign was a huge hit with football fans of all races and genders. We believe strategic sports marketing can be an important channel for vivo to share its superior smartphone technology and innovation to a wider global audience.
As a brand that follows the mission of “human happiness”, vivo believes that sports can build an emotional connection between the brand and its users. vivo believes that sponsoring sporting events and activities strengthens vivo’s global footprint in line with its “More Local, More Global” strategy.
Distributed byAfrican Media Agencyfor Vivo.
About vivo
vivo is a technology company that creates great products based on design values, with smart devices and smart services as the core. The company aims to create a bridge between humans and the digital world. Through unique creativity, vivo provides mobile and digital users with more convenience. Following the company’s core values, which include Benfen*, user orientation, design-driven values, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier and more sustainable world-class company.
While gathering and developing the best local talent to provide excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technology, including 5G, artificial intelligence, industrial design, imaging systems and future technologies. vivo has also set up a smart manufacturing network (including those provided by vivo), with an annual production capacity of nearly 200 million smartphones. Currently, vivo has established a sales network in more than 60 countries and regions, and is enjoyed by more than 400 million users worldwide.
*”Benfen” is a term that describes the attitude of doing the right thing and doing the right thing – which is an ideal description of vivo’s mission to create value for society.
Stay informed about the latest vivo news at https://www.vivo.com/en/about-vivo/news
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