Airtel Africa is set to launch a reality TV show, The Voice Africa. The program, which starts tomorrow, received 78,804 registrations from Nigeria, Kenya, Seychelles, Chad, Uganda, Congo, Zambia, Tanzania, Rwanda, Gabon, Madagascar, Malawi, and the Democratic Republic of Congo.
While 12,308 talents were selected for the audition stage, a total of 100 (seven per country), in addition to the two wild cards, were selected to continue with the live show in Lagos, Nigeria. Organized in partnership with FAME Studios Africa, the event will be broadcast on free-to-air TV stations in the market.
The Voice Africa will follow a global show format, starting with blind auditions, battle rounds, knockouts, playoffs and ending with a live show. The show will run for 25 weeks, airing one show per week, with the first show opening blind auditions based solely on the talent’s voice and not being seen.
Group Chief Commercial Officer, Airtel Africa, Anthony Shiner, said: “We are delighted to finally be bringing Africa’s incredible musical talent to the world through the continent’s version of the global award-winning show, The Voice. Voice Africa will showcase African musical talent, bringing and entertainment for millions of people around the world, while showcasing incredible voices, performances, and intrigue.
This is an opportunity to celebrate and contribute to the African music scene through real-life stories of resilience, perseverance, struggle, and success that few of you can relate to and will surely impact your life.
Airtel Africa believes in empowering young talent on the continent and constantly promotes the idea that African youth are the future leaders, not only on the continent but across the world. To demonstrate its organizational commitment and support, Airtel Africa has invested in various initiatives aimed at promoting youth talent and expertise in the education, sports and innovation sectors.