When it comes to SaaS companies, Salesforce is the creme of the crop. The CRM software firm is focused on a set of tools that standardize customer engagement for large companies, and is now adding NFT to its scope, in partnership with blockchain Polygon.
The news represents another big box, corporate win for Polygon — which is certainly not a first for blockchain.
Let’s see what this new partnership is all about and how software companies implementing NFT can be a ‘more than meets the eye’ maneuver.
Salesforce: As Big As It Gets
According to active data from independent researcher Mike Sonders, Salesforce is the largest SaaS (software-as-a-service) company on the US stock market to date – leading the pack over other recognizable software providers like Adobe, Intuit, and Shopify. If you want to find a bigger target in SaaS, I wish you the best of luck.
A tweet published on Thursday by Polygon Labs President Ryan Wyatt stated that the party would “help [Salesforce] clients create token-based loyalty programs.”
We are excited to share that @salesforce has been opened in @0xPolygon!
Salesforce will assist clients to Polygon with a management platform to help clients create token-based loyalty programs.
“Most Salesforce customers use Ethereum or Polygon” – Salesforce
— Ryan Wyatt (fwiz.polygon) (@Fwiz) March 16, 2023
Polygon (MATIC) will be working with SaaS behemoth Salesforce to provide brand with NFT solutions | Source: MATIC:USD on TradingView.com
Software & NFT Go Hand-In-Hand
As often as we talk about ‘IRL integration’ and ‘phygital items,’ the meeting of physical and digital integration, it is only natural that SaaS companies are the first to adapt to the changing NFT landscape. However, as many top SaaS companies begin to explore the NFT sandbox, there is likely more than logic behind it. SaaS companies are definitely the most conducive companies to integrate NFT – they live in the digital world as a business nature.
But SaaS companies can also help brands more broadly, like Mattel and Crown Royal mentioned above, and effectively offer a ‘safety net’ that allows brands to raise loyalty programs (among other things) while still having hands-on software release people do. what is the best.
Furthermore, Salesforce executives have noted that they may see crypto wallets as ‘the new cookie.’ While it may not please OG decentralization loyalists, it may be inevitable and still shows that web3 is more than just a buzzword.