Of course, the artists play an important role in ensuring the success of the concert, so event organizers must be very careful with their choices.
However, the image is very important when the artist is chosen because not every artist can be suitable for a certain event.
Graphic Showbiz gives an example of the view of some event organizers who investigate all the factors considered before choosing an artist for the event.
Robert Klah of Charterhouse opined, “Every show is different but one of the important things you want to look at is your target audience. Every program has the type of people they want to reach, so it’s important to inform them about the artist they choose.”
“Hit songs and image also play a role because people want to come and jam to your songs and if you have young people, they want to come and jam to your hit songs so they can play too. Image also plays a big role depending on the type of show you have have and audience.
“Sometimes, you have a theme you want to work with, you want an all-female artist because you have a feminine theme or you have young people, so the artist has to be someone you want to love.
“Your fees will also determine who can or cannot. If you do a show that is paid for by the client, they will determine who you should field because obviously they are paying”, he said.
Nabil Alhassan from the Event Factory also shared his opinion, “First of all, depending on the type of show, if I do a Highlife show, I can’t put a rapper, in the same way if I do a Hiplife show I can’t put a Gospel. act on it.”
“Then you look at creating a relevant artist in terms of radio and social media presence. You then look at the cost, budget and if you can afford the artist. After finishing everything, you then look at the artist’s stagecraft if it matches the target audience.
“I can find an artist such as VIP, even though he has not released new songs for a long time, but his old songs are still relevant and people will love Amakye Dede.
“Image is key because sometimes you do corporate events and you can’t bring people who will come and expose themselves or sometimes you do Presidential or Political events and you can’t bring famous people or smoke weed”, he said.
This is what George Quaye of Image Bureau said, “If it’s a client event, the client usually decides who they want. If it’s our own event, well, some factors come into play. If it’s a ticket event, then the artist’s currency is important.
“Is the artist who is the target group willing to pay to watch? After this section is removed, the next line is to check the availability of the artist, the willingness to be in the event and finally the cost. Can I pay the artist?
“There is also the aspect of sponsorship, sometimes being the main sponsor, based on what they want to achieve by associating with the event they may insist on a certain artist. Some may go as far as paying extra so that you can get the artist in the event. Sometimes, as part of the deal, the artist must endorsing their products while on stage.
“Sometimes, you can also choose an artist to create a certain effect based on the type of event being produced. “Old school” acts to create a nostalgic effect is a typical example. You can also choose a romantic / love act if it can be a Valentine’s Day event, a wedding reception, and so on.
On his part, Artiste Manager and Event Organizer Nana Poku Ashes stated, “The number of songs a person has is first, then the fanbase, then you consider the stage presence, whether he can command the stage and the people who love him. for who he is etc.
“You also see how many hours on stage and ask yourself, will people pay to see this person? Then you look at the cost, can you pay the artist? Some artists come with a whole group. You book Shatta Wale and explain to about 20 people , can you afford room for all of them? he asked.
For Ashes, the image does not matter at all, “For me, the image does not matter at all, the important thing for me is that people are attracting a lot of people who will be able to get numbers,” he said. .
Source: graphic.com.gh
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