When it comes to social networking, size matters. This can be seen in the longer “Note” format developed by Instagram and Twitter. So what exactly is this new option that has emerged on social media?
Short format is not a standard on social platforms. On January 30, the head of Instagram Adam Mosseri announced the launch of “Notes” on the social network throughout Europe, the United Kingdom and Japan. This new format allows users to write longer texts than before, up to 60 characters.
These “Notes” are only available for 24 hours, just like “Stories”.
After publication, “Notes” appear in the user’s messaging system, in a new section at the top of the inbox. Followers can reply to “Notes” by sending a message that appears in the user’s direct message.
In a recently posted video, Adam Mosseri explained the launch of this new option in new markets after tests in Asia, and North and South America: “Sometimes, when we launch a new feature, we open it only to a small percentage of people, or only to certain countries.
It’s about testing, making sure the feature works well, and is well received before rolling it out everywhere. And sometimes, in the case of the Note, we launch something that we can do, but we have to stop in some countries if there is something else we need to do to comply with local regulations, which may be more severe. And this is what happened with the Note in Europe and in Japan,” he said, speaking to the camera.
This decision to continue to launch the feature seems to be driven by positive feedback, the boss of Instagram explained: “Notes have done well in Asia, in North America and Latin America, especially with teenagers, so we are happy to see how Notes. in the rest of the world, “added Adam Mosseri in a video posted on Instagram.
If this new format looks familiar, it may be because a similar option, with the same name, has been developed by Twitter. In fact, Twitter’s “Notes” also allow users to write longer texts or stories that can encourage discussion and interaction.
Also launched as a test for this time, these “Notes” are longer than the Instagram version, as they can be up to 2,500 words, with a title of up to 100 characters.
These “notes” are not limited in time, but the social network still insists that the goal is not to shift the focus to longer content. “The goal of the tool we’re testing is to provide an additional experience for writers on Twitter outside of Tweets,” it reads platform help center.
Currently, not all Twitter users have access to this new option. However, it will appear as a preview in the form of a “Note” card in the user’s news feed if it is tweeted, retweeted or quoted by the account followed. Another advantage is the possibility of accessing “Notes” through its own URL, without the need for a Twitter account.
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