Still considered a quintessential sports car although, as some have put it, it has changed little aesthetically since the original debut in 1964, the Porsche 911 has kept its good status intact by the top of the new eye-catching vehicle survey.
Still beating the opposition..
Based on data collected from 40 images of the world’s best-selling car models, Britain AutoTraderusing what it calls “unique eye-tracking technology”, it determined that the 911 had pulled in a 2.51-second gaze time at first glance, which equates to a score of 91%.
It therefore finished above the Lexus LC 500, Ferrari F40, all-electric stablemate, Taycan, BMW 3 Series, Tesla Model 3, Lamborghini Urus, Volvo XC40, Bugatti Veyron and Mercedes-AMG GT.
… and as an EV
The discovery continues further as the Taycan emerges as the most attractive electric vehicle ahead of the Model 3, MG4, which is being considered for South Africa’s Kia EV6 GT, Mini Electric, Audi e-tron, Polestar 2, Vauxhall (Opel). ) Mokka-e, Volkswagen ID.3 and Renault Zoe.
Also read: Do you drive a green Land Rover? The survey says you might be a little thick
“While you shouldn’t judge a book by its cover, it’s long been clear that how our cars look on the outside is just as important as what’s on the inside,” AutoTrader UK Editorial Director Erin Baker said in a statement.
“We know that car design is a big factor in people’s car buying journey, and using eye tracking technology is a really cool and fun way to discover current motorcycle designs that catch our eye.
“This study is a reminder of the importance of the car’s exterior to potential buyers, so be sure to show the car you sell at its best – from making the chassis polished and gleaming to taking good photos for your listing,” he concluded.
The top 20 most exciting cars are revealed
| Order | car | Average Time (Sec) | Average Time to First Fixation (Sec) | Eye-Catching Score |
| 1 | Porsche 911 Kab | 2.51 | 2.51 | 91% |
| 2 | Lexus LC500 Kab | 1.93 | 2.06 | 88% |
| 3 | Ferrari F40 Kab | 2.05 | 2.18 | 88% |
| 4 | Porsche Taycan Kab | 5.63 | 3.09 | 86% |
| 5 | BMW Series 3 Kab | 4.27 | 2.79 | 84% |
| 6 | Tesla Model 3 | 3.86 | 2.25 | 84% |
| 7 | Lamborghini Manage | 2.40 | 2.95 | 83% |
| 8 | Volvo XC40 Kab | 3.18 | 2.09 | 82% |
| 9 | Bugatti Veyron Kab | 1.40 | 2.05 | 78% |
| 10 | Mercedes-AMG GT | 2:00 a.m | 3.00 | 74% |
| 11 | Audi R8 Kab | 2.03 | 3.08 | 74% |
| 12 | Volkswagen Golf District | 2.26 | 2.10 | 71% |
| 13 | Hyundai Tucson Kab | 2.45 | 2.27 | 70% |
| 14 | Mercedes-Benz A-Class | 2.62 | 2.39 | 70% |
| 15 | Toyota Yaris Kab | 1.56 | 1.89 | 68% |
| 16 | Land Rover Defender | 3.38 | 3.32 | 68% |
| 17 | Lotus Emera | 1.74 | 3.25 | 66% |
| 18 | McLaren 720S | 1.34 | 2.70 | 65% |
| 19 | BMW i8 | 1.65 | 3.25 | 64% |
| 20 | MG4 | 2.11 | 2.49 | 64% |
The full findings of the survey can be found here.