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A star is born! Every now and then, a new girl comes to TikTok who rises to the level of fame beyond Page For You. We have seen it Charlie D’Amelio get that status, get your own Hulu reality show and win Dance With The Stars. Addison Rae are other celebrities who started on TikTok, then joined their likes The Kardashians and even landing the lead in the movie He’s All Thata remake of the 1999 rom-com.
The latest TikToker to shake up social media? Alix Earle22-year-old blonde beauty who has collected 3.7 million followers and counting on the video-sharing app (honestly, when you read this, she will probably hit 4 million).
Known for her GRWM video featuring her flawless makeup routine (more below), the sweet University of Miami senior has been around for almost an entire night. Part of her appeal is how she can be your best friend. Although he casually parties with Drake and have front-row seats for Miley Cyrus‘ New Year’s Bash, Alix keeps it real with her loyal audience. She still worries about tripping during photo shoots (“I’m the clumsiest person”) and openly recounts her acne journey with Accutane. Stars – they are like We!
Alix Earle and Selena Gomez
Courtesy of Alix Earle/InstagramWatch Alix bat her eyelashes as she shares stories about clubbing the night before us feeling like we’re back in our glory days, preparing for another fun night out. But while we can’t go back in time to college, we can get ready with Alix and emulate her beauty regimen. As one of her fans just commented on a recent post, “I know your makeup routine better than mine.” Same, girl, same. In fact, Alix is so popular that some of her favorite products (like Drunk Elephant tanning drops) sell out like meteorics!
We tracked down Alix’s 15 must-have makeup products that will add glam to your day, from drugstore deals to luxury labels. Buy these beauty items while they last!
NYX White Eyeliner
Alix’s go-to move is to apply white eyeliner on the waterline of the lower lash lines to instantly brighten up the eyes! This NYX drugstore eyeliner is long-wearing and smudge-proof.
Charlotte Tilbury Magic Cream
“I think the best way to describe this is how my skin felt after yesterday’s facial,” Alix told her followers. “So, 12 out of 10.” This celebrity-approved moisturizer really lives up to the hype. Other famous fans included Cindy Crawford and Amal Clooney.
Giorgio Armani Luminous Silk Foundation
“It feels so light, I love it,” said Alix, after trying this cult favorite foundation for the first time. Now, this is a regular step in my makeup routine!
Tarte Shape Tape Concealer
When we think of Alix’s GRWM videos, we can’t help but imagine her bright eye technique. Most often, TikTokers use Tarte’s best-selling Shape Tape Concealer or Nars Radiant Creamy Concealer.
Too Much Face More Sex Mascara
Alix’s lash routine is so good, she made a new video to break it down step by step. “So I started with Too Faced Better Than Sex Waterproof Mascara,” Alix explains in the tutorial. “I find that waterproof is the only thing that works to hold a curl for me. This mascara has a very thick formula. I like thick ones because I think they make your lashes look thicker than thin ones.” Alix pro tip: roll your lashes before applying mascara and add Benefit Roller Lash on top.
Rare Beauty Liquid Blush
Another regular in Alix’s beauty routine is this Rare Beauty liquid blush in the colors Happy and Hope. “That’s it Enticing Best of Beauty winning product,” he said. The New Jersey native even met the founder of Rare Beauty Selena Gomez recently – two queens!
Tarte Sculpt Contour Tape
Alix says the Tarte Sculpt Tape Contour is a “good dupe” for the Charlotte Tilbury Contour Wand, which is often sold out online (we found it here). Give your skin a glow with this bronze sculpting tool!
Chantecaille Waterproof Brow Definer
Alix uses the shade Light Taupe in the Chantecaille eyebrow pencil, but be sure to choose the shade that best suits your brows. “I’ve been using this since I started doing my eyebrows, and I’ve been using it ever since,” the creator revealed.
Benefits of Hoola Bronzer Cosmetics
If you’re wondering how Alix always looks tan, it’s because of this Hoola-winning bronzer from Benefit (that, and the Miami sun, of course). This classic beauty product delivers a matte glow with a natural look.
Huda Beauty Setting Powder
Watch Alix’s GRWM video, and you’ll see the influencer set her face with this Huda Beauty powder. This product absorbs excess oil and protects your makeup.
Powder Puffer
Channel Alix by using these “powder puffers” to apply baking products. “It will make your makeup look better, go smoother,” she says.
Lip Glow Oil Dior Kab
“I love this,” says Alix of Dior’s luxurious lip oil. And if Alix loves it, so do we!
Tom Ford Traceless Foundation Stick
Lately, Alix has been changing up her makeup look using this Tom Ford foundation stick. If the reviews are any indication, then this blended foundation leaves the skin silky-smooth.
Tarte Tartelette In Bloom Eyeshadow Palette
One of Alix’s holiday gift guide picks is this Tarte eyeshadow palette. “This is, like, my favorite little eyeshadow palette,” she says.
Freck OG Freckles Pen
Last but not least, another signature product in the Alix line: the Freck OG Freckles Pen. This fun product creates artificial spots that can be washed off. Take a page out of Alix’s playbook with the application of freckles on the nose.
Looking for additional ways to improve your beauty routine? Check out our other options below:
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